Sasha Zehra’s debut exhibition presented an immediate problem: her paintings are already doing everything. Bold, expressive, colour-saturated acrylic work that fills a room. Design something too loud and you’re competing. Design something too quiet and it disappears. The brief was to build an identity that held its own in proximity to the work without trying to interpret it. Three logo directions were explored before landing on the final bubbly, compressed wordmark. From there the system extended across invitations, matchboxes, tote bags, magazines, and social content, all produced in time for the opening night at SASHAZEHRASTUDIO in November 2025.